ABOUT

Brief
• Designing a packaging for Kaviari, a groundbreaking French caviar brand known for its En-K de Caviar, a small tin to enjoy caviar on the go and to demystify it.
• The goal of this packaging was to promote an unprecedented product in France and conquer a new market: the tobiko, a Japanese caviar made of flying fish roe.

Solution
• A compromise between Japanese culinary elements (bento box, fish roe sushi, etc.) and the brand's visual identity (oblong rounded packaging, popping roe grains, etc.).
• The scaly texture and translucent top evoke the fish and water, but it also gives a luxury tactile dimension and a lighter visual aspect.
• The packaging contains two tobiko jars, two nacre spoons and sixteen blinis. It would be sold in French fine grocery stores (Monoprix, La Grande Epicerie de Paris, etc.) to a wealthy adult target.