ABOUT

Brief
• Designing a double decker stand to promote the Seabob, a sea scooter with a powerful motor designed for luxury leisure.
• It had to feature a privatisable VIP zone to welcome important customers, a changing room for hosts and empty shells of the product.

Solution
• The stand's ground floor is a covered room illuminated with blue light to remind the visitor of an underwater environment. Empty Seabob shells are shown on alveolar polycarbonate walls which texture mimics water ripples.
• Visitors climb up to the first floor which is designed like the front of a yacht, as Seabobs are meant to be used nearby leisure boats.
• Some models are shown on tables equipped with flexible touch screens to show the brand’s interest in advanced technologies.
• The whole stand is shaped around a wave line with varying thickness to express the speed of the product.
• VIP clients are welcomed are the bar, which can be privatised. A changing room for hosts is hidden in the part that supports the first floor.