ABOUT

Brief
• Creating a packaging for three cake pops distributed for free by Yoko Design to promote their cake-pop mould.
• Their target audience are families who want simple accessories to cook and share their food with their relatives or friends.
• For recycling purposes, it had to be made of paper/cardboard and the use of glue was forbidden.

Solution
• A Bristol board basket that is assembled by rolling and tucking a strip several times.
• The customer can remove the cake pops by tearing a pre-cut line, so they do not need to disassemble the packaging.
• The cake pop is confounded with the handle's void to show the overlap with the pink interior and the surroundings; which expresses the infinite customisation possibilities offered by this pastry.
• Colours and visuals are inspired from the brand's logo and products to give a sweet and flowery identity to the packaging.