ABOUT

Overview

GRWN is a community-driven quiz night designed to bring together fans of anime, gaming, and comic culture through a shared, interactive experience.

The project combined brand identity, campaign design, and live event execution to create a cohesive experience across digital and physical touchpoints. The goal was not just to host an event, but to build an engaged, returning community around niche pop culture interests.

Challenge
Attract a niche audience within a saturated London events market
Stand out visually while remaining authentic to anime and gaming culture
Build a sense of community, not just one-off attendance
Communicate clearly across multiple platforms (social, ticketing, print)

Solution
I developed a bold and recognisable visual identity designed to resonate directly with anime, gaming, and comic audiences. the design system combined:

A vibrant, high-contrast colour palette to capture attention in fast-scrolling social feeds
Clean, accessible typography to maintain clarity across digital and print formats
Graphic elements inspired by gaming and anime aesthetics to create cultural relevance

This identity was applied consistently across all campaign materials, including social media content, Eventbrite banners, and printed posters, ensuring a unified and professional presence at every audience touchpoint.

Application

The campaign was rolled out across:

Instagram (primary promotional channel)
Eventbrite (ticketing and event discovery)
Physical posters and in-venue branding

The visual identity extended into the live event itself, creating an immersive environment that reinforced the brand and enhanced the audience experience.

My Role
Led creative direction and brand identity development
Designed all digital and print campaign assets
Managed social media promotion and content rollout
Planned and delivered the live event experience
Outcome

The campaign successfully translated into both audience growth and event engagement:

Sold 50 tickets across three events, with attendance increasing from tthe. secnd to third event
Grew Instagram presence to 200 followers from launch, building an engaged niche audience
Established a recognisable and scalable event brand within a specific community
Created a foundation for future events and ongoing audience development

Reflection

What worked well:

Strong, cohesive visual identity across all platforms
Clear targeting of a niche audience with shared interests
Consistent branding that translated effectively from digital promotion to live experience

Next steps:

Expand into video and reel-based content to increase reach
Use audience feedback and engagement data to refine future events
Develop partnerships or collaborations to grow the community further