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South Africa has one of the highest road accident rates in the world. Many involve
objects in the blind spot. Volkswagen has a solution. Blind Spot Monitor. To bring this feature to light, we launched a campaign no one saw coming.

We created a series of life-size installations featuring objects commonly found in the blind spot – bikers and cyclists. Using specialised paint called Black 3.0, a paint so black it absorbs light and turns objects practically invisible, we made the objects disappear – launching them in VW dealerships nationally during #MotorcycleAwarenesMonth.