Camilla Clerke
Executive Creative Director
ABOUT
The challenge
The Peninsula School Feeding Association is a charity that feeds poverty-stricken school children a meal every single day. But as with all charities, they constantly need funding, and in a place like South Africa, there are more charities than money to go around.
The idea
We needed to stop behaving like a charity and become a sustainable business.
Social Feed is a new media platform that lets brands use their big media budgets to buy ad space on Social Media, and then gives people a way to share the ads to their own newsfeeds, each time feeding hungry school children.
MADEIT CREDITS
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Peninsula School Feeding AssociationClient
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Camilla ClerkeExecutive Creative Director