About me

Cam Ferrin is a Partner at TwentyFirstCenturyBrand, a San Francisco-based consultancy that works with founders and executives to build the most influential brands of our time through excellence in brand and marketing. As a founding member of TwentyFirstCenturyBrand in early 2018, Cam has overseen some of the firm's biggest and most complex strategic projects, developing culturally-relevant brand strategies that drive growth for innovative companies like Arianna Huffington's Thrive Global, Sean Parker's Airtime, Peloton, and Uber.

Prior to TwentyFirstCenturyBrand, Cam held senior brand strategy positions at some of the most recognizable and iconic brands in the world, including Dropbox, Airbnb, Levi's, Mars, and Coca-Cola. As Head of Brand Strategy at Dropbox, he worked directly with the founders to articulate the strategic vision for the brand and develop the company's mission and accompanying narrative in preparation for its IPO. At Airbnb, Cam led the early development of the company's global brand strategy, crafted its celebrated belonging-based narrative, and led the strategy on nearly every piece of creative work the brand put out between 2014 and 2017, contributing significantly to the company's period of hyper-growth

.In a past life, Cam pursued his love for complexity busting through a career in supply chain management where he managed a nine-figure cardboard portfolio as General Mills' corrugated packaging buyer. During this time, Cam spent a lot of time flying directly to the fly-over states and can talk at length about the curious process of manufacturing fiber-based packaging. This era was concluded as Cam decided to chase his creative ambitions and think outside the box. Very literally, in this case.

Cam is a passionate advocate of creativity and human storytelling and believes that these things lie at the heart of every great brand.