About me

I've spent over 25 years in digital strategy and product roles across agency and client organizations, and have worked on and for some of the world's biggest and best-known brands across multiple industry verticals, including financial and professional services, hospitality and tourism, CPG, insurance, technology, automotive, and non-profit. I'm currently Senior Vice President, Strategy at Critical Mass New York, where I lead the office's strategy practice and our teams across a number of accounts, including Royal Caribbean, New York Life, and Boehringer Ingelheim.

Skills

B2B, B2C, Digital Marketing, Digital Strategy, Digital Transformation, Marketing Strategy, Strategy Consulting

Sector Experience

Automotive, Consulting Services, cpg, financial services, Insurance, Non-profit, professional services, Technology, Tourism and Hospitality

Clients

Apple, Barclays, BMW Group, BNY, Boehringer Ingelheim, Chubb, Citibank, Hilton Hotels, LPL Financial, McKinsey & Company, New York Life, Norwegian Cruise Line, Phonak, Royal Caribbean Group, US army

Recommendations
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Currently No Recommendations
Achievements
Annual 2026 JudgeWave
Contract
Perm
Location
New York, United States
Skill Level
Senior, Director
Creativepool member since 30 January 2026