ABOUT

When Ooni approached us to create the launch film for the Halo Pro Spiral Mixer, we knew this wasn’t just another product drop—it was the introduction of something entirely new.

A new product. A new category. The same Ooni quality.

But how do you introduce a game-changer? How do you capture not just what a product does, but what it feels like to use? From the start, it was clear this needed to be more than a product film—it had to be a statement. The Halo Pro isn’t just a mixer; it’s a precision tool designed to revolutionize at home baking. Engineered for consistency, efficiency, and dough-making magic, it deserved a launch film that hit just as hard.

This project was more than a launch—it was a shift in how we approach storytelling. More live action. More hybrid production. More world-building.
By seamlessly fusing filmed footage with CGI, we created a film that feels tangible, dynamic, and effortlessly premium—not just showing what the Halo Pro looks like, but capturing what it feels like to use.
For us, this was about pushing further, refining our craft, and proving that the line between live production and digital creation can be completely blurred.

Early conversations sparked a vision: sexy, modern, design-led, beautiful. Not just in how we captured the product itself, but in how we told the story of the technology within—what it achieves, how it moves, and how it transforms the way you work with dough. Every element deserved its moment in the spotlight, from the weight and presence of the mixer to the effortless, hypnotic rotation of its spiral hook.
We developed treatments and concepts that would bring this story to life, blending high-energy live action with our signature sleek 3D animation. The challenge? Finding the perfect balance between realism and abstraction—grounding the Halo Pro in tactile, lived-in kitchen spaces while elevating its technical precision through ultra-premium, cinematic CGI moments.

The result? A launch film that doesn’t just showcase the Halo Pro—it elevates it. A film that feels as good as the product itself. A visual experience that cements Ooni’s place at the forefront of design-led innovation.
This is what we do. Where product meets storytelling. Where craft meets creativity. Where the boundaries of live action and CGI disappear.
Welcome to the Halo Pro. Welcome to a new era.