ABOUT

Supporting a series of TVCs, this large D/OOH campaign targeted older potential users and encouraged them to use TikTok as a way into new hobbies or experiences. As design lead on the project at Lucky Generals London, I had to thread the needle of staying on-brand while pulling out any frenetic elements that might turn off an older demographic. I worked especially closely with clients and creatives on the layout and motion design, supporting on the shoot days, and getting everything across the line to the highest standard possible. A huge ad buy saw this work at Old Street Roundabout, the ultrawide Motion@Waterloo motion screen, Storm Cromination roadside digital, and similar sites across the country.