ABOUT

Concept:

Increase Premier League Fanzone’s audience engagement by approaching a diverse range of demographics to match editorial and equality standards required within the Premier League’s global programming ambitions.

Execution:
Approaching and sourcing fans via Internet forums, at live matches, social media groups and other means with the aim of producing their views on live on Premier League Fanzone.

Results:
An overall 4% increase on the contacts base for one of the world’s most popular fan-orientated magazine shows.