Callum Crew Graphic Designer & Art Director

ABOUT

The client wanted to start a new range of locally produced ciders that leaned hard into the local aspect of who they were. After creating and presenting multiple avenues through mood boards and scamps, the client chose the DivaCity concept for visual development. With this being a Bristol-based brand, I pitched the idea of having each beverage in the range represented by a ‘larger than life character’ that people associate with the city, a diva. We explored different visual styles to use on the packaging but after some development, we came to an illustrative style that used colour effectively & gave off a quirky charm.

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