ABOUT

Design of logo and packaging label for soft drink brand. The idea was to create an iconic character to translate the name of the beverage:
Chico, means 'boy' in Spanish, and in this case the client wanted a clear link to Mexico and its culture. The bottle can appea tlo both
younger and older consumers. The product is strategically placed in the supermarket within the snack aisle, right next to nachos and
crisps. The range has different flavours that have respective liquid and label colours and are associate to the fruit illustrat ion.