Caleb Jensen Creative Director

ABOUT

Running is in Nike's DNA - a company born from an obsession with runners and their feet.
50+ years later, we were tasked with redefining Nike Running and getting the brand back to doing what it does best: understanding runners better than anyone else.
‘Winning Isn’t Comfortable’ reflects the real, contradictory truth about running. If you love running, you kinda hate it too.
Executions from films to marathon takeovers reached a global audience of runners, with every message designed to explore the dual nature of the world’s oldest sport.

MADEIT CREDITS

  • Alicia KunaHead of Studio
  • Alyssa Chu-TomMedia Supervisor
  • Alyssa Chu-TomMedia Supervisor
  • Amber LavenderHead of Business Affairs
  • Amy EllarsRetoucher
  • Amy EllarsRetoucher
  • Andrew ChhourCopywriter
  • Andy WalkerCreative Vice President
  • Andy WhitesideSenior Director, Global Brand
  • Anthony BlaskoPhotographer
  • Asako TakahashiCreative Operations Manager
  • Becca TaylorGroup Strategy Director
  • Beth SchuenemannAgency Senior Designer
  • Blair WarrenExecutive Creative Director
  • Bobby FinicleAssociate Media Director
  • Brian GoldsteinGroup Media Director
  • Bruno Mantoani1st Assistant Director
  • Camille GarmendiaCostume Designer
  • Caroline PhamExecutive Producer
  • Catherine LiuHead of Production
  • Charity PourhabibAccount Manager
  • Charles-Marie AthoniozManaging Director
  • Charlie CarnotaProduction Designer
  • Charlie HiltonCopywriter
  • Chris AbledingerAssociate Media Director
  • Christopher AndersonPhotographer
  • Denise HanggiPrint Producer
  • Elena HernandezDesigner
  • Elena HernandezArt Director
  • Emilie MullerExecutive Producer
  • Emily BibeyCreative Researcher
  • Emily KnightSenior Producer
  • Enrico BalleriCreative Vice President
  • Eric HillEditor
  • Frances BrownRetoucher
  • Frazer GoodbodyStudio Head
  • Grace Tsai PetrenkaExecutive Art Producer
  • Grace Tsai PetrenkaExecutive Art Producer
  • Greg RadichRetoucher
  • Guilherme SouzaCopywriter
  • Helena ThorntonBrand Global Marketing Vice President
  • Hui Chen Ou YangArt Director
  • Jackie HarshmanMedia Director
  • Jacobi MehringerSenior Art Director
  • James LaxtonDirector of Photography
  • James YuSenior Copy Editor
  • Janine EngelBrand & Creative Lead
  • Jared PlotinProduction Supervisor
  • Jarod DiazAssociate Media Director
  • Joanna NelsonHead of Production
  • Kathryn AddoGlobal Manager
  • Kathryn AddoManaging Director
  • Katie RietzkeBrand Manager
  • Ken BergStudio Artist
  • Kerli TeoAgency Executive Producer
  • Kevin SteeleCreative Director
  • Laura WoodAgency Art Director
  • Lauren Hill-VaughanProduction Assistant
  • Lauren Hill-VaughanProduction Assistant
  • Lily TeagueAssociate Producer
  • Ling ChuaEditor
  • Lisa KadousSenior Copy Editor
  • Maggie KoplinAssistant Brand Manager
  • Matias Boldt1st Assistant Director
  • Matt BlumAgency Senior Designer
  • Mauricio GranadoAgency Executive Producer
  • Miko CowanCreative Operations Manager
  • Morgan BattsAccount Executive
  • Naoki GaAgency Art Director
  • Nara HaftevaniProduction Supervisor
  • Nico TherinPhotographer
  • Nicole GrahamChief Marketing Officer
  • Ollie ChakravertyCreative Strategist
  • Orlee TatarkaHead of Production
  • Paanii AnnanAccount Director
  • Paris Fontes-MichelDesign Producer
  • Paul WentworthGlobal Account Director
  • Pedro IziqueCreative Director
  • Rachel BoucherCreative Producer
  • Reme DeBisschopMedia Director
  • Rosie OlleroSenior Art Producer
  • Sarah StarrDesign Producer
  • Sean FerrellMedia Director
  • Sebastian ObandoCreative Operations Manager
  • Shay PlatzRetoucher
  • Sophie Van Der MerweDesigner
  • Sophie Van Der MerweArt Director
  • Stefanie GoodellBusiness Affairs Manager
  • Tina StarkweatherExecutive Producer
  • Val HarderExecutive Assistant
  • Vicki LiuAgency Senior Designer
  • * D&AD
  • * Caleb JensenCreative Director
  • * Andrea DrapchoCreative Operations Manager
  • * Shantanu SharmaAgency Senior Designer

Who liked - Winning Isn't Comfortable