Caitlin Liebenberg
Content Strategist, Copywriter & UX Designer
ABOUT
Concept: Create a landing page to highlight the core benefits of the Kano DIY build and code a computer kit. Audiences from paid social media and email would land on the page, which need to quickly express "Why get a Kano?"
Execution: Working with another designer, we took lead from the main campaign, which was "Turn screen time into creative time". We wanted to inject energy and colour into the experience, and use animation to show the changes in experience - from screen time to creative time. We worked in Sketch, and worked with the online development to get the page live.
Results: page performed well through email and social media clicked throughs, and also serves as a template for future pages.

Back to Kano Computer Kit Landing Page - Copywriter & UX project