ABOUT

Concept: Sales of high-value items for kids tend to slow down after Christmas. Our goal was to emphasise the depth of experience you get with Kano Computer Kit, and position it as a fun, interactive, long-term investment.

Execution: Working with insights from the marketing team, my creative partner and I decided to pull out the colours of spring with a vibrant blue, and work with the tagline "Do something new, everyday" to highlight the versatility of the product. We created a launch video, which I scripted, a homepage update and supporting paid media content for Facebook and Google.

Results: Improved click through from paid media, and a happy Creative Director.