Caitlin Liebenberg
Content Strategist, Copywriter & UX Designer
ABOUT
Concept: Redesign Kano.Me homepage to include brand identity, vision and product benefits. Also establish a recognisable visual style and TOV.
Execution: Working with a UI Designer and core stakeholders, we developed the new homepage content. Through extensive creative reviews and testing it was approved.
Result: Lower bounce rate, increased click throughs, key stakeholders (CEO, Creative Director, VP of Marketing) particularly pleased with execution.
MADEIT CREDITS
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Kano ComputingClient
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Kano ComputingUI/Visual Designer -

Caitlin LiebenbergDigital Copywriter
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