ABOUT

From 2018 onwards I have worked on an exciting event called The World Aviation Festival and launched the 'AI Viation conference' programme as part of my role. This programme featured high level speakers from airlines, airports and associations/authorities around the innovative tech in airline ops. One really interesting area within this was the interview series I curated around blockchain in aviation.

In order to cement the World Aviation Festival as a world leading exhibition and conference and to promote the AI Viation programme, I would release content like this throughout the year, as well as during the lead up to the event. This way our community remained engaged, the brand had more credibility when it came to marketing emails and improving click rates.

Pieces like this can be used as a platform to advertise the event and generate commercial activities such as sponsorship and delegate sales.

I wrote the interview questions for key blockchain speakers and then collated the answers for the marketing team to format into the document you see below. I also proofread and copyedited the answers for length and clarity.