ABOUT

Situation: Cadbury were not feeling the joy. They’d been working with a creative agency for months trying to crack a brand name and packaging design for their latest NPD – but the designs failed to make an impact on consumers. So they called us.

Solution: Time was of the essence, so we assembled one of our crack creative teams. Inspired by the product shape, ‘Pebbles’ emerged as the strongest candidate for the brand name. The winning design solution followed soon after... a fun and engaging visual celebration that underpins ‘joy for all’.