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The CBD category is gaining momentum all around the world. In an age of
hyper connectivity and social fatigue, CBD products can help you refocus on
yourself and find time for things that matter, enhancing mindfulness and
encouraging relaxation.
Bloweed borrows the visual language of better-for-you beverages and allnatural
beauty products to deliver a broad range of oils and flowers with a
highly captivating packaging. The ethereal blurred patterns on the boxes
were drawn freehand with Ecoline watercolour inks and designed with a
rich colour palette. The hero colour of each pack then translates onto the
label of the bottle or jar. Product naming is a reference to the direction of
winds and is inspired by the aromas of the flowers and oils.
Bloweed’s logo and monogram enhance the pure and positive brand
personality, whereas the tagline Make Time stresses the importance of
nurturing your body and mind. The curvy and material typeface Signifier by
New Zealand type foundry Klim includes beautifully statuesque numbers and
symbols that add distinctive character to the packaging.