ABOUT

Many people state openly that they garden for relaxation, stress reduction, and improved health. Some even call it therapy.

It doesn’t matter where they are from, what they grow, or don’t, they appreciate the beauty of plants, vegetables and their outdoor space to nourish their body and soul. They marvel at a seed which sprouts life, the cutting that matures into a full grown plant or a beautifully mown lawn with neatly trimmed edges. They feel a kinship with their plants. A pride in their work.

STIHL retails its range of power tools through a network of approved dealerships. These dealerships also stock a variety of STIHL competitors which makes it of utmost importance for the brand to stand out in a crowded market.

Communications in this market are historically product and specification led and do not connect emotionally with our target audience. We were challenged to create a consumer brand awareness campaign that cut through the noise and made a positive impact to their consumer sales penetration.

We created a campaign which is truly consumer-oriented, aiming to make a connection with the consumer in a real and truthful way. The campaign is truly flexible in it’s approach and can be tailored to connect with specific markets and demographics throughout the seasons.

Imagery is aspirational, inspirational and impactful with the creative focussing on the end result of using the garden tool ranges.