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Creating a limited edition Stoli® Vodka bottle that called on consumers to #StandWithUkraine and raise $1 million to help feed refugees from the war in Ukraine.

In an increasingly uncertain world, actions speak louder than words. Especially when it comes to a brand and their values. Stoli’s actions have always been true to its values- proudly produced in Latvia and based in Luxembourg, they were one of the first brands to actively support the LGBTQIA+ community and have long been fighting their own battle with Putin’s regime.

The invasion of Ukraine was a defining moment for the brand. Knowing they needed to act fast and make a stand, Stoli came to us to create a bold, limited-edition bottle design that would be a tangible symbol of their support and solidarity for Ukraine.

Basing the design around a bottle shrink sleeve from Eurostampa allowed us to create the necessary visual impact and respond in the shortest timeframe possible - the design was created in just 3 weeks from concept to starting production.

Our design proudly wears the blue and yellow of Ukraine’s national flag. Geometric circles come together and overlap to create a continuous pattern that radiates around the bottle, symbolising communities around the world uniting as one in support of Ukraine. The bold patterns and vivid colours standing in contrast to the austere circumstances. The limited-edition bottles feature the calls to action #LiberateUkraine and #StandWithUkraine, with the icon of the dove of peace proudly displayed on their shoulders. They are also the first release from the producer to bear the name ‘Stoli’ following their decision to drop the name ‘Stolichnaya’, to further distance themselves from Russia.

Proceeds from the sales of the bottle were donated to World Central Kitchen, a not-for-profit, non-governmental organisation. First to frontlines, they provide meals for refugees fleeing humanitarian crises and have served more than six million meals across Ukraine, Poland, Moldova, Hungary, Romania, Slovakia and Spain. Off the back of the Ltd Ed Bottle, Stoli also launched Cocktails for Ukraine, a charitable cocktail program, encouraging bars and restaurants to donate $1 to WCK for every Stoli cocktail sold. The limited-edition bottles also acted as a catalyst for fundraising by others, through online auctions.
Launched globally in June 2022, the Ltd Ed bottle was one of Stoli’s key pillars to reach the goal of raising $1 million for WCK by August 24 2022.
"As Ukrainians continue to suffer unimaginable losses, we are doing our small part to show unequivocal support. This Stoli Vodka bottle will not only provide financial resources to Ukraine, but it is also a symbol of solidarity."
Damian McKinney, global CEO of the Stoli Group

"World Central Kitchen is grateful for Stoli's support and commitment to our mission. They share our belief that a plate of food is more than just nourishment; it's hope and a sign that someone cares. We appreciate Stoli's quick movement to action and continued support, which will help us to serve meals as long as we are needed."
Jason Collis, World Central Kitchen, Vice president of Relief