ABOUT

We created the brand identity and pack design for RedLeg, a new brand of authentically spiced rum, infused with Jamaican Vanilla, ginger and spices. Designed to capture the laid back spirit of the Carribean, the Red-Leg crab, a native of the Carribean coral reefs and named for its bright legs, was our cute and adaptable character used on and off pack.

“We feel that ButterflyCannon interpreted our brief perfectly. We’re delighted with the end result; the packaging design alone has led to bar listings!” Don Goulding, CEO Distil

The design won a silver medal in the 2013 San Francisco Spirit Awards.