ABOUT

As part of defining Pampero Aniversario’s brand world we redesigned the rum brand’s characteristic pouch to make a lasting impression on the back bar. Retaining authentic character. Improving brand recognition. With a form that doesn’t get in the way of the all-important bar pour.

Thinking inside and outside of the box for the launch of Pampero Aniversario. Our gift-box showcased the richness of this premium rum and it’s iconic bottle shape. Creating noise and standout on shelf with the disruptive detailing of it’s utilitarian strap that creates a giftable opening ritual.

Authentic materials convey the artisanal luxury of the Pampero Aniversario brand. Uncoated, textured card the rawness of the Llaneros – the cowboys of the brand’s Venezuaelan home. Their decorative saddles inspiring the engraved leather style strap that holds the bottle in place. Foiled flourishes communicates the quality of this crafted premium rum.