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Boots tasked us with elevating the overall perception of it’s No7 Lift & Luminate anti-ageing serum and better communicating it’s ‘Triple Action’ innovation. We introduced an easily understandable, sophisticated graphical device picked out in silver foil, which immediately conveys the triple action concept and re-evaluated and refined the front of pack communication in order to improve navigation. We also updated the pack’s hue, gave it a satin finish and extended the triple action wording to the sides of the pack as a subtle, gloss varnish repeat pattern, for a more contemporary look and feel that reinforces its premium credentials.

“Working with ButterflyCannon was a pleasure and we are very pleased with the new look and feel created for No7 Lift & Luminate TRIPLE ACTION Serum packaging, and look forward to extending it across the rest of the Lift & Luminate franchise.” Debra Simmons, Senior Global Brand Manager - No7 Skincare