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Setting the Year of the Fire Horse in motion with Highland Park.

To celebrate Lunar New Year, we created a limited-edition release that literally comes alive in your hand.

The Fire Horse is a symbol of passion, creativity and transformation. This wasn’t about adding decoration, but honouring that energy in a way that felt true to Highland Park’s bold, Different by Nature ethos and its windswept Orkney home.

At the heart of the pack is a horse at full gallop, charged with momentum. To extend that motion into the unboxing experience, we rethought lenticular design through a more considered, sustainable lens.

A completely plastic-free, paper-based structure reveals sequential frames of animation as the pack is opened, bringing the Fire Horse to life in a tactile moment of discovery.

Campaign assets amplifies the pack’s energy across advertising and retail, turning motion into a unifying brand moment.