ABOUT

Glenmorangie needed an eye-catching gift pack based on a brand truth to cut through crowded gifting shelves. We brought their underused spirit animal, the Giraffe to the fore, to tell the tale of their tall stills; whose necks are the height of a giraffe.

With an embossed giraffe pattern & ‘Orangie’ colourway, the upcycleable tin is hard to miss. Die-cutting gives a glimpse of the spirit inside, with 1 design working across 3 core variants. Disruptive, giftable & versatile. A tall order indeed!