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In time for Super Bowl 2025, Tubi unveiled its Tubi Movies campaign, hijacking brand spots and reinterpreting them into film trailers. The spots aired exclusively on Tubi during the big game.

Collaborating with NERDS, The NERDS Tubi Movie ad followed the Wonderful World of NERDS hero creative from their "Unleash your Senses" campaign featuring NERDS Gummy Clusters™ candy. In the ad creative, the NERDS Gummy character is leading a parade through the streets of New Orleans, when an asteroid comes into frame. Gummy immediately jumps into action, and as mission control watches, it flies towards the asteroid before the meteor reaches Earth.