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Concept: In early 2024, State Farm and Highdive had a compelling idea for the Super Bowl ad “Like A Good Neighbaaa,” and it revolved around an action hero named Agent State Farm, played by Arnold Schwarzenegger. We had to help the ad live up to a Terminator-esque “film” and evoke a similar feel with trailer and hero spot music.

Execution: Enter composer Nat Jenkins, behind music for Amazon’s Love and Country and other film-related campaigns. His mission was to compose an orchestral score that echoed 90s-00s action films, but he did one better: he created an orchestral arrangement of the State Farm mnemonic. The music “Like A Good Neighbor” follows Arnold through every line attempt and syncs with the action so explosively that missing it would diminish timing and anticipation in the overall spot.

Results: The ad scored 6.68 on USA Today’s Ad Meter, taking the coveted #1 spot. The ad generated 14.2 *BILLION* media impressions over 2,279 articles and was nominated for an Emmy Award for Outstanding Commercial.