ABOUT

Concept: Jenna Ortega took to the screen in the Super Bowl hit “Dina & Mita” for Doritos out of Goodby Silverstein & Partners alongside two abuelas, Dina and Mita.

Execution: Composer Jocelyn Chambers--who was selected for the One Show Young Guns 22 class and took 2nd in the COLORFUL grant competition this year--scored the tale of two abuelas on the hunt for Dinamita Doritos.

Chambers first immersed herself in Latin music and even taught herself to write for the Guitarrón specifically for this project. We then collaborated with Camilo Lara of the Mexican Institute of Sound to record live in Mexico City, ensuring authenticity. The piece featured legend Ernesto Anaya on guitar and Guitarrón, with Aaron Esposito on horns.

Results: The ad ranked #10 on the USA Today Ad Meter, won Best in Show at the 2024 Association of National Advertisers (ANA) Multicultural Excellence Awards, and earned a Production Achievement CICLOPE Award.