ABOUT

Concept: We have been working with the Liquid Death team for some time now; for the March 2024 campaign collaboration with e.l.f. Cosmetics, called Corpse Paint, we were inspired by classic 90s teen advertising.

Execution: Nat Jenkins once again wrote a perfectly saccharine jingle that introduces “Corpse Paint”, a goth makeup set. We created a catchy, simple vocal and partnered with internal Liquid Death talent to record vocals to our guide track. We then recorded and mixed their vocal takes into the song in true collaborative fashion.

Results: The sets sold out the same day, no doubt due to some of the *4.5 BILLION* media impressions to hundreds of news articles.

Andy Pearson, VP of Creative at Liquid Death, says, “Not only are these guys extremely talented, but they understand how we use satire in music as a building block in Liquid Death humor. Once we found them, we haven’t gone to anyone else. (Except one time, and we realized we fucked up. Needless to say, we went back to Butter.)” Adds HOP Johnny Eastlund, "Butter matches our freak."