Burson London

ABOUT

The Ranger Raptor launch film got lots of positive comments on YouTube. But one person commented that the Performance Blue colour of the car was ‘Very Gay’ and suggested it should be painted in ‘BlackNGold’ instead. Not one to back down from a challenge (or a joke), the Ranger Raptor took it as a compliment. It got a new digital paint job, complete with black and gold glitter and rainbow pride colours. After garnering a large global response, the real-life Very Gay Raptor debuted at Cologne Pride and continues its mission to fight discrimination.

MADEIT CREDITS

  • Ford F-150 RaptorClient
  • Charlie BristowProject Manager
  • Charlie ClarfeltProject Manager
  • Chris LoveCreative Director
  • Christin DempewolfLocal Market Project Lead
  • David CarlssonCreative Services Manager
  • Emmanuel LubraniAdvertising Manager
  • Gina MacCarthyStrategic Lead
  • Hugo FaulknerProject Director
  • Hugo Van den DoelMotion Designer
  • Jessica WebberAccount Lead
  • Jose DiazDesigner
  • Julian WattChief Creative Officer
  • Justine SchreiberAdvertising Manager
  • Katerina SchenkSocial Strategy Manager
  • Linea DieringLocal Market Project Manager
  • Loren ColsenExecutive Producer
  • Maider OribeRetoucher
  • MakerhouseProduction Company
  • Max HowellSenior Art Director
  • Rich LastExecutive Creative Director
  • * Marc TaylorSocial Strategic Lead
  • * BursonPR Agency
  • * VMLCommunications Agency
  • * Josie BurnsCreative Director
  • * Joe ShieldsCreative
  • * Cannes Lions Winners 2022
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Project featured: on 24th November 2022 Contributor:

Burson has been a Contributor since 12th January 2017.

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Very Gay Raptor

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