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Nice is a global tech business focusing on customer experience. They wanted a film to promote their CXOne solution for improving customer interactions. Whilst CXOne is a great application, it is highly technical and takes time to understand.

To raise awareness of NICE’s CXone platform, a frictionless digital customer experience tool powered by AI, we created and shot a short film parodying the various frustrations consumers face when they encounter an issue requiring customer service.

So instead of the usual product demo film, we created a humorous short. Creating the waiting room from hell, filled with frustrated characters, brought to life the challenges we all face as customers and how CXOne can address them. The film then drove viewers to the CXOne website to discover more.

Filmed in London, the humorous video featured a waiting room packed with individuals needing their customer service issue resolved. It details the absurd challenges they face when trying to reach a solution. This unusual approach for this sector proved to be a standout hit for Nice.