ABOUT

We were challenged to find a way to be relevant during a season in which going trick-or-treating to a fast food restaurant is usually not the plan.

Our objective was to soften the sales reduction caused by the lack of visits during Halloween, and to engage with a consumer that all that thinks, talks, and wants during that day is candy.

To get into the trick-or-treat route in Puerto Rico and set our brand into the hands of the Halloween lovers in the island; we developed a new line of candy-sized Whoppers‍® wrapped on a candy-shaped paper, using the same ingredients and materials as the original burger. That's how Trick or Grill was born.