ABOUT

Created during the Pandemic in order to encourage people to stay at home as much as they can.

Started on 4 June, consumers who spent more time at home were identified by the brand and rewarded for such initiative. The prizes increased in the same proportion as people were committed to the social distancing – they start with snacks and go up to vouchers for free combos.

The project developed by David São Paulo and David Miami required a lot of development to actually turn BK´s App into a social distancing device by using geo-location tools. It helped more than 200,000 people stayed at home.