ABOUT

Bureau worked collaboratively with long-standing client Software Acumen, to conceive and design the identity for the inaugural edition of the lean event.

The minimal identity comprises two colour palette and single typeface in a flexible grid system, used across both the conference's website and printed collateral.

Imagery is comprised of portraits of the speaking roster, produced by Norwich based illustrator Joel Benjamin. We carefully curated and directed source photographs to ensure we could achieve our aim of presenting the speakers as world leaders, with a sense of aspiration that referred visually to the political posters that so effectively empowered their intended audiences.