ABOUT

The Client
Burberry is an established British fashion brand which over the last years has increased its digital online presence and relies heavily on online communications.

The Problem
The brand used to send out around 20 marketing communications per month. They needed to speed up the process whilst increasing consistency and quality.

The Solution
Redesigning the emails meant we were able to match the latest industry standards and aligned completely with other channels. This provided consistency and elevated the quality to the meet brand's standards. At the same time we created a design system that allowed us to work more efficiently, and implemented a content management system that reduced feedback. Thus, creating multiple dynamic components that use auto-layout to resize depending on the content. This allowed us to create pre-made templates and new layouts quickly without losing consistency.