ABOUT

Burberry Digital Ad campaign
Riccardo Tisci’s first show as the new Creative Director of Burberry was during London Fashion Week.
The Problem
The team at Burberry wanted to generate hype and suspense leading up to the show. The focus of the campaign was the new branding and the date of the show. The main aims of the campaign were brand engagement and driving users to sign up to  watch the show live.
My Role
I was the sole designer from Imagine working on the project from start to finish. I pitched the initial ideas to the client, project managed the build, liaised with the client through rounds of feedback and presented the creative side of the post campaign analysis.
Result
The campaign ran in 8 countries for over two weeks with 5 custom designed formats. It performed well with the interscroller unit generated the most engagement from users at 17.44% engagement rate.