ABOUT
THE BRIEF
Burberry approached us to design an unmanned social content experience for influencers and customers to use within their Taipei store to celebrate the launch of the Lola bag.
OUR APPROACH
Working directly with their creative team, we helped them bring their vision of a bespoke content studio to life.
Shooting with two stationary cameras we programmed our automated post-production software to replicate movement hand-held camera work. All shot within a larger than life Lola bag booth.
EXECUTION
Designed to be rolled out internationally, our team produced detailed drawings for the content capture elements within the studio.
We acted as customer experience design consultants to develop an intuitive UI enabling the activation to run seamlessly without staffing.
Our UK team provided remote support, training and technical assistance throughout the activation.
THE RESULTS
Our activation captured 971 videos throughout the month of August.
Back to A Bespoke Retail Content Studio for Burberry project
Philip
Brand Designer
United Kingdom
Ana Maria Bardaji
Sr Digital Designer / Lead Art Director, MediaMonks
United Kingdom
Creativepool
United Kingdom