Bulletproof London

ABOUT

FROM GRIT TO GLORY
Welcome to a place where football is more than just a game.

Like Wales itself, the new identity is built on craft, graft – and forged in the fires of industry. Rugged yet beautiful, natural but precise, it draws inspiration from the art of Welsh slate carving. While our handcrafted dragon represents the indomitable Welsh spirit and unconquerable will to win.

The realisation of a shared vision – this is not just for the players, but the people too. The unsung heroes. The keepers of the flame. A powerful symbol of passion, progress and pride, for a footballing nation reborn.

CAPABILITIES
Brand Positioning | Brand Strategy | Brand Architecture | Brand World | Visual Identity System | Brand Communications | Brand Guidelines

Date created: August 2019 2019-08-01T00:00:00+0100
Date published: 29 January 2020 2020-01-29T11:23:33+0000

AWARDS

World Brand Design Award - Silver

Project featured: on 1st February 2020 Contributor:

Bulletproof has been a Contributor since 25th November 2015.

Invite x3

FAW - New Global Brand Identity

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