Bulletproof hires Gaby Bell as London managing director as the global agency seeks to further expand its communications offer

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Independent global brand design agency, Bulletproof has appointed Gaby Bell as London managing director. Working alongside the agency’s senior management team, Gaby’s focus will be the growth of the London and Amsterdam offices, whilst also working on the expansion of Bulletproof’s communications offer.

Gaby started her career at advertising agency JWT, and then spent her career in a number of subsequent agencies including DraftFCB where she ran Nivea’s Biersdorf business globally and M&C Saatchi where she sat on the management board as Chief Strategy Officer. Gaby joins Bulletproof from Hall and Partners where she held the position of CEO Europe.

Gush Mundae, Bulletproof founder said: “The Sunda rhinoceros is a rare breed… even rarer is Gaby Bell - possessing the unique trifecta of being bravely business savvy, with pin sharp strategic prowess and deep rooted compassion. I have huge plans for Bulletproof and feel very fortunate to have her leading our London tribe.” 

Gaby Bell, Bulletproof London managing director comments: “I am thrilled to be joining such an incredibly ambitious agency; Bulletproof is rare in its ability to combine extraordinary creativity, the most impressive client list and a culture that must be the envy of all London agencies. I look forward to playing a pivotal role in the agency’s continued success.”


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