ABOUT

Italy in Cashmere is a e-commerce made in Italy with distribution in UK that produces accessories in cashmere.

TASK: Bulab creativism was assigned the overall identity for Italy in Cashmere.

INSPIRATION AND CONCEPT: the identity concept is based on the tradition of “made in italy” and the cashmere fabric.

SOLUTION: the final solution was using the name of the brand matched with a “traditional” typeface style like American Typewriter Light and the raw material.