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"Blended with fresh, natural spring water from the hills of Dartmoor, Black Tor Rum needed a premium brand and bottle to announce its arrival in the growing craft-rum sector. The pure, uncompromising character of the rum is reflected through the granite tor-inspired personality and identity.

Stacked like the unusual Logan Stones found on Black Tor the logotype is printed with a black foil and rooftop emboss. Printed on a fibrous stone-like paper stock to further reference the granite stones and add a premium tactile feel to the label. The bespoke black swing-top wooden closure further references the tor stones."