ABOUT

The Brief: Define a premium visual language for YouTube’s virtual gifting feature.

The Approach: Developed a tactile 3D aesthetic, prioritising materiality and expressive motion to create premium digital collectibles.

The Process: Led the 3D pipeline from look-dev to technical integration, balancing high-fidelity animation with platform performance constraints.

The Result: 40+ animated 3D assets, establishing a new visual DNA for the global YouTube creator ecosystem.