ABOUT

INSPIRATION:
Music show re-branding for a brand that is home for the best sounds from Africa. Inspired by the world of a combination of Afrocentric and futuristic look. The design and branding I created is elegant and classic, yet unmistakably current, precise and uncluttered, but not rigid nor stiff, simple but never simplistic.


APPROACH:
I Started by creating an identity by using custom typography that allows incorporation of musical instruments and gadgets to form the words and numbers as well as neon lights and colors. It is a clever, millennial and classic approach that will always have a wow effect for even years to come. The process was started by creating a 2D Base to serve as a guide for the 3D Geometry.

Shades of green were selected to represent the African heritage and show the strive for ethical practices. Yellow was used to grab attention and convey a sense of happiness. Each frame was designed with the utmost attention to detail, as something to be contemplated and not just watched.


MTV Base is the most popular TV channel in Africa, I worked closely with the team at MTV to redesign the most definitive music count down in Africa for a fresh, modern and new look.

Had so much fun working on this project and it took me 1 month and 2 weeks to complete this project.