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Promoting a range of high-quality Toyota summer accessories & services to get the most of summer

This project consisted in proposing a fresh new visual identity for Toyota's summer offer 2018. I have created a visual language, with icons and animated graphics that would house all of the lifestyle and driving footage. The sets of icons designed are inspired by summer and car accessories/features, they are the starting point to this art direction. The tone is bold, striking and direct.

Summer holidays are a thrill, especially with peace of mind to take on the journey. So let's gear up and make ourselves ready for an unforgettable one!