ABOUT
MAR (sea in Spanish) — a typeface study. The idea of the project came from a daily swimming routine with snorkel through the "coves" in Mallorca during the months of July and August in 2022. Observing the hypnotic movement of very common marine plants on the coast of the Balearic Islands, such as Neptunes Grass (Posidonia Oceanica) or Red algae (Rhodophyta), was the initial conceptual spark to develop an organic typographic study.
Through the use of artificial intelligence, each letter was created using prompts related to the fauna and flora of the Mediterranean Sea, and was later edited with digital collage techniques and manual fine adjustments of height and length to improve and evolve the design and the readability. It is a very personal work that combines a designer's passion for the sea and typographic design.
AWARDS
Art Director’s Club - Bronze
Art Director’s Club - Merit
MADEIT CREDITS
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N/AClient
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Bruno CostaDesigner -

Victor Antonio Leão São FelipeMotion Designer
Back to MAR — a typeface study project
Philip
Brand Designer
United Kingdom
Donna Robertson
Creative Director/Graphic Designer, Robertson Creative
New Zealand
Victor Antonio Leão São Felipe
Motion Graphics Designer
Spain
Blair Barnette Ltd
United Kingdom
Gonzalo Duque
Motion Graphics Designer, GDuque
Spain
Creativepool
United Kingdom