ABOUT

For love. For family. For redemption. For remembrance. For life.

Celebrating the anniversary of Valorant, a 5v5 character-based tactical FPS where precise gunplay meets unique agent abilities, Why We Fight is a journey into the agents’ purpose and convictions. After one of their own is gravely injured on the field, the crisis reveals both the team’s internal conflicts and how the agents are united in their determination.

Riot Games sought to commemorate Valorant’s 5th year with an exclusive music video to portray its characters as never seen before. Its objective was to renew interest among casual players, strengthen the community of veterans, and pique the interest of newcomers to the Game. Existing as a retrospective piece with promises of more to come in the future, it would encourage the community to look back and reflect while also being excited for what’s to come. The music video was to be a central part of a wider, multi-layered campaign for Valorant.

Brunch Studio developed a new art direction that faithfully renders its core visual identity since the game’s original release.
Thanks to this elevated aesthetic, Brunch was able to explore new storytelling horizons for the IP to reflect the characters’ emotional growth following five years of lore. The result is a cast of living characters that have matured alongside the community they resonate with.

This music video was received with critical acclaim by players and streamers alike upon its release, establishing a new art direction more faithful to the IP’s identity. The same design has since been deployed for a short film presented at the Valorant Championship Tournament to introduce a live performance of Qing Madi’s Ego, as well as a sequel music video featuring perspectives from other characters in a cover by Audrey Nuna and King Mala of the iconic Britney Spears’ hit, Toxic.