ABOUT

The web arm of Carlton TV

Carlton TV launched into interactive in a big way with three websites going live simultaneously – Popcorn for movie buffs; SimplyFood for foodies, and Jamba for gamers.

The promotional activity surrounding the three launches was prolific, as you can imagine. Being a TV station, they naturally wanted TV ideas, but valued the 360 approach extending campaigns to beer mats and large single screen sites in the middle of London.