Bruce Fielding
Executive Creative Director
ABOUT
The web arm of Carlton TV
Carlton TV launched into interactive in a big way with three websites going live simultaneously – Popcorn for movie buffs; SimplyFood for foodies, and Jamba for gamers.
The promotional activity surrounding the three launches was prolific, as you can imagine. Being a TV station, they naturally wanted TV ideas, but valued the 360 approach extending campaigns to beer mats and large single screen sites in the middle of London.
Back to Carlton Interactive project
Javier Arres
Artist, Javier Arrés
Spain